FIRST IMPRESSIONS MATTER: GUIDE TO ATTRACTING BUYERS WITH PICTURES & VIDEO

Dated: November 23 2020

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It’s becoming a pretty well accepted reality that people are using their cell phones, computers, and tablets to shop for homes online. Sure people resisted, but the internet won, and fading medias like newspapers and magazines have been dead for years. Establishing a solid first impression begins by telling your homes story with high quality photographs and video. That story is told online. 

High Quality Photos

And we’re not talking about using an iPhone, even the newest one. Buyers make a their decision on whether or not they are interested in your home typically within the first 3-7 pictures. To capture the best image possible, your home should be photographed using professional equipment. That means with a Mirrorless or Full Frame type camera, using a stable tripod, with a high quality wide angle lens. This does a few things, mainly creates a consisted image perspective, allows you to capture the most of a given room (even smaller rooms,) and lets the appropriate amount of light into the photo. There is nothing worse than looking at home online and seeing dark/crooked photos. It’s a major turnoff to buyers and will cause them to discredit your home without scheduling a showing. Check out more photo examples

Edited Photos

Those photos then need to be edited. We aren’t talking about doing anything misleading here. A good photographer will process their work using computer software. This way they can preserve a rooms tone, lighting, and clarity, while creating a standard look throughout all rooms. The better photographers photograph using bracketing that create wonderful HDR type pictures. These photos look outstanding online and certainly captures a buyers attention. 

Video

At the very least you should be uploading a digital photo album to youtube and facebook. If you want your home to stand out, you should arrange a professional tour video. Using a 4K camera on a 3 axis gimbal or steadicam is great way to create a virtual walk though of you home. This gives potential buyers a true sense of the home. Check out the example below. 

Drones

If you live in a unique neighborhood, close to a park, village, golf course, or body of water, drones a must. It gives the potential buyer a really unique viewpoint of the proximity to neighborhood amenities and certainly helps your home stand out. It could mean the difference between them setting an appointment or not. 

Great photos won’t necessarily sell your home, but they will sell the showing. Using the best available digital media sources to help spread the word about your home is always encouraged. As technology evolves, its important to hire a real estate professional that is willing to try new things to help your home stand out. It’s important that your home’s best is captured in a way that attracts potential buyers, and that means not taking shortcuts because it’s easier. Remember, first impressions matter and that first meeting happens online. 

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Jay Caracci

Jay Caracci, a HomeSmart Connect Real Estate Broker strives to make Real Estate easier for you. A multi-million dollar producer, podcaster, and marketing expert, Jay specializes in all things real est....

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